Job Description

Russell Tobin & Associates is currently seeking a Search Campaign Manager to work for our client in the tech industry. Apply now for consideration!

Contract: 8 months

Location: San Francisco, CA (Hybrid)

Pay Range: $75-85/hr depending on experience

Responsibilities:

• Lead strategy and execution of marketing paid media campaigns to drive awareness and adoption of the Search products and features and deliver against learning agenda
• Guide and oversee campaign execution team (creative, analytics, finance, media lab) to ensure activities are aligned to business and campaign priorities, and help unlock and escalate activities that face roadblocks
• Support and input on xSearch and xPA campaigns across strategy, features to be promoted and messaging based on business priorities and campaign best practices
• Spearhead cross-functional Search initiatives, by setting the strategic direction for plans, features, promotional queries, and messaging and by connecting dots. Ensure alignment between teams, manage project execution, and maintain visibility on progress across the program.
• Run campaign analysis as needed to unveil insights to inform future plans
• Develop messaging for new AI features to be used in consumer campaigns
• Work closely with larger Search GTM team including O&O and Core PMM and xPA GTM team to ensure campaign is supporting and amplifying Search priorities
• Stay connected with XPA teams to develop a global view on xPA campaign strategy and provide guidance to local teams
• Socialize campaign performance, learning and insights with marketing community and xfun team to help inform broader acquisition strategy and new product development development
• Keep senior stakeholders informed about campaign performance and progress of activities through regular touchpoints - presentations, email updates, newsletters, and project trackers
• Manage campaigns budget based on quarterly allocation including raising PO, managing forecasts and approving invoice

Requirements:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in tech product marketing, working across more marketing fields (i.e. growth, product marketing, brand marketing, social) and with a focus on digital advertising and measurement
• Experience managing cross-functionally and cross-team projects with multiple stakeholders to deliver programs.
• Experience in project management.
• Ability to translate quantitative and qualitative campaign insights into strategic marketing and product recommendations, influencing marketing plans, product roadmaps and prioritization
• Subject-matter-expertise in digital-video-advertising, with a proven track record of driving growth with ASA, House Ads, Social Media and, YouTube-Ad offerings.
• Experience in product positioning, narrative development, and creating collateral for product features.
• Experience with AI/ML product marketing.

Russell Tobin / Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

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