Roles and Responsibilities
• Collaborate with the editorial team to design content plans for thought leadership and macro/market insights, including annual outlooks, video series, and podcasts.
• Oversee content creation for various platforms, including websites, social media, email marketing, paid media, and more.
• Plan and execute global paid marketing campaigns to increase brand awareness and engagement with content.
• Work with marketing and digital colleagues to ensure the content pipeline aligns with overall marketing strategies and business priorities.
• Analyze campaign and content performance to assess effectiveness and identify data-driven optimizations.
• Stay updated on industry trends and best practices to ensure content and campaigns are timely, innovative, and effective.
Qualifications:
• Bachelor's degree in Marketing/Advertising, Communications, or a related field.
• 3-5 years of progressive experience in media buying/planning, content strategy, or brand marketing.
• Experience in project management and campaign development.
• Strong understanding of digital marketing channels and paid advertising tactics, including display, programmatic, sponsored content, and PPC media.
• Excellent written and verbal communication skills.
• Strong analytical skills and attention to detail.
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